Platform
Advertising on top.
Interactive underneath.
Two distinct layers on one screen. Run either on its own, or both at once — which is what lets a single display sell media space and serve the public at the same time.
Capability
What it does
Presentation layer
The top layer: advertising, announcements, non-commercial visuals, weather, time and live data.
Application layer
The bottom layer: applications, documents, websites, RSS feeds and galleries.
Either, or both
Enable one, the other, or run them together.
An icon that invites
With both active, an overlay icon signals that there is something to touch.
Touch reveals
Touching the screen opens the application layer and temporarily hides the advertising.
And it comes back
An arrow returns to the presentation layer — and so does a period of inactivity, on its own.
One screen, two jobs, and neither gets in the other’s way.
Filmed on site
The application layer, in the street
The presentation layer gives way to something a passer-by can actually use, then returns to advertising on its own. This is the second layer doing its job through a shop window.
In the product
Both layers, on one device
The presentation and application layers switched on from a phone, with the published loop underneath.
Next
See it on your own screens.
Tell us what you run and where, and we will show you the platform on it.