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Campaigns & advertisingMedia spaceInteractive applicationsYour identity on screenTwo layersMonitoring & controlData & automation

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MunicipalitiesSchoolsHotels & hospitalityShopping Centres & RetailSport & fitnessAdvertising agenciesCorporate networks

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Who it is for

Every second of your screen has a purpose.

Every scheduled play has its time. Every campaign has its plan. And every free moment on the screen can be put to work. ScreenSoft automatically combines advertising campaigns, chooses the right content for current conditions and makes use of the entire media space.

Advertising agencies

ScreenSoft · Advertising scheduling

THREE CAMPAIGNS. ONE SCREEN.

Example of three advertising campaigns published to the same screen. Each campaign has its own scheduled number of plays per hour in ScreenSoft.

1 HOUR = 3,600 SECONDSmedia space under control
FRESH° · A

10× / hour

every 6 min

MOTION · B

5× / hour

every 12 min

NOVA · C

2× / hour

every 30 min

FRESH° · Aevery 6 min
MOTION · Bevery 12 min
NOVA · Cevery 30 min
0015304560 min

Three schedules merge into one playlist

Coloured blocks represent scheduled advertising campaigns. ScreenSoft automatically uses the space between them for non-commercial content. If no suitable content is available, the Default Visual is shown.
ABCAABAABACABAABA
FRESH° (A)MOTION (B)NOVA (C)space for non-commercial content

REAL-TIME · ON-DEVICE CREATIVE SELECTION

CAMPAIGN SCHEDULED. CONTENT SELECTED IN REAL TIME — ON DEVICE.

The playlist schedules the campaign. At playback, the ScreenSoft Player evaluates current conditions directly on the device and selects the right creative.

FRESH° campaign18:24:00Scheduled for
→
SScreenSoft Player
→
Current conditions
☀️Weather◷Time⌖Location
→
SELECTED NOW · ON DEVICEFRESH°▶ PLAY

HOW IT WORKS

From campaign setup to smart playback.

1Create campaignsUpload creatives and set the desired number of plays per hour.
→
2ScreenSoft schedulesAutomatically distributes all campaigns on the timeline.
→
3On-device selectionAt playback, the Player evaluates current conditions and selects the right creative.
→
4Your content playsThe right message, at the right time, on the right screen.
See the advertising playlist logic

In practice

What it does

Easy planning

Plan campaigns ahead: set the start, the end and the days of the week.

Targeting and conditions

Target by time, day, weather or location, so the content shows at the right moment.

No limits

From a single display to thousands of devices.

Reports and performance

Detailed statistics per campaign and per screen, to measure performance and return on investment.

Shopping centres

Engage visitors with dynamic content in the places they already walk through.

Secure and reliable

Stable operation and protection of your data.

How ScreenSoft assembles the advertising playlist

What it changes

WHAT YOUR AGENCY GAINS

  • More opportunities to sell advertising – Make better use of screen capacity and turn unsold media space into new business.
  • Greater advertiser confidence – Offer clear campaign terms and verifiable proof of delivery.
  • Confidence in delivery commitments – Sell with visibility into capacity and reduce the risk of overselling available space.
  • Room to grow your media network – Add screens, locations and partners without a matching increase in operational complexity.
  • A more professional client service – Connect booking, planning and delivery verification in one clear process.

See it on your own screens.

Tell us what screens you run and where, and we will show you how ScreenSoft works on them.